About Genevieve Higgins-Desbiens
Genevieve Higgins-Desbiens is a Head of Marketing at Rutherford, a London-based recruitment firm that specialises in compliance, financial crime, legal and cyber security within financial services. After obtaining her Bachelor of Business & Marketing in Canada, she worked for several high-profile brands as well as start ups, building their brand and optimising their marketing strategies, both offline and online. After moving to the UK, she quickly specialised in the professional services sector, driving the marketing agenda for firms within the recruitment industry.
With more than 8 years of experience, Genevieve is now Rutherford's Head of Marketing, building the function from the ground up and spearheading all marketing efforts.