About Alexandra Vintu
Alexandra is a Trainee Marketing Assistant at Rutherford. After obtaining her Master’s Degree in Strategic Marketing Communications at the University of Greenwich, she gained experience in creative marketing whilst working for a FMCG business and supporting the team with their numerous marketing initiatives. Alexandra is passionate about research and consumer behaviour, always looking for new and creative ways to provide tailored solutions to clients’ needs. Her love for the digital world has also led her to launch her own website focused on wellbeing.
Alexandra will be working alongside Rutherford’s Marketing Manager to build and implement marketing initiatives aligned with the business’ core objectives of sourcing top executive candidates in the compliance, financial crime, legal and cyber security sectors within financial and professional services.
What motivates you in life and at work?
Acquiring new knowledge is what gives me tremendous motivation. I remember the time I worked as a fashion assistant, which was one of the most challenging roles I have ever had: what kept me motivated was the thought of expanding my knowledge and experience.
Acquiring new knowledge is a big positive for me, both in my personal life and career. Plus, given the level of competition that businesses face nowadays, it becomes imperative to constantly reinvent yourself by accumulating whatever usefully comes along the way.
What is the most important thing for people to know about you?
I am determined to thrive in all that I do. I always embrace new challenges and given opportunities.
What do you want to accomplish at work?
I strive to collect, analyse and interpret data to uncover new knowledge that will flourish marketing strategies, clients’ engagement and loyalty, whilst committing to the business’ vision and work ethic.
How would your friends and colleagues describe you?
They would probably say that I am very optimistic, as I see setbacks as opportunities to learn and grow. There is always a creative solution to a problem, and I love searching for it.
What is the most surprising thing you have done in your life?
Travelling through Europe has been my greatest accomplishment. I have gained the confidence to step out of my comfort zone and embrace the unknown multiple times.